Why Grey Cells?
Ms.Ngoc Le (Executive MBA Maastricht School of Management, The Netherlands), Specialist Counsellor of Grey Cells with more than 15 years of experience in Marketing and Business with MNCs such as Unilever, Pepsi, MSD, Mondelez Kinh Do…across important positions like Marketing Manager, Category Head and Head of Marketing.
E-commerce is expanding tremendously around the world by taking advantage of the internet. According to a survey by Nielsen Vietnam, more than 55% of Vietnamese consumers are willing to purchase online because of its speed and convenience; 35.8 million people spend about 24,7 hours/week to browse, buy and sell goods online.
Service industries dominate the economy of most nations. Indeed, more than three quarters of new employment around the world is in the service sector in areas such as Retail, Finance & Banking, F&B, Tourism, Education & Training, Telecommunication… This course examines key concepts, tools and models that underpin service success.
Human Centric Marketing is about focusing on the “human” sides of our Marketing efforts, looking at customers as human beings not as consumers or buyers of our products/services that can help gain genuine insights of what kind of approach best works with them.
Just like big corporation, you are looking for a way to maximize your resources: time, cash, personnel, space and so on. But unlike big corporation with lengthy recourses which allow them to have more room for trial and errors, your position is much harder because you are an SMEs (Small and Medium enterprises). In other words, you are constantly in “lack of resources” mode.