Marketing

What make us different:

  • ​Well equipped with practical digital tools to improve personal effectiveness and productivity
  • Learn & practice via both theory and case studies
  • Interactive quiz to help individual to get key ideas of the lessons and Group work for teamwork and knowledge sharing
  • Max 20 learners/class
14/10/2019 8

Services Marketing

4.4 (4)

Service industries dominate the economy of most nations. Indeed, more than three quarters of new employment around the world is in the service sector in areas such as Retail, Finance & Banking, F&B, Tourism, Education & Training, Telecommunication… This course examines key concepts, tools and models that underpin service success.

28/05/2019 8

Core Marketing - Human Centric Marketing

Human Centric Marketing is about focusing on the “human” sides of our Marketing efforts, looking at customers as human beings not as consumers or buyers of our products/services that can help gain genuine insights of what kind of approach best works with them.

Design Thinking

Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school...

Marketing Strategy (Advanced)

One common truth about any strategy is about making choice: we decide to do this but NOT do that, we accept trade-offs in exchange for efficiency and focus...

New Product Development

Nielsen’s “historical new product performance” analysis found that around 80% will fail, no matter how lenient the definitions of failure, or how accepting and open-minded the markets...

Digital Marketing

The emerging of digital technologies does not only provide business managers with new marketing tools but also changes the paradigm of modern marketing...