Core Marketing - Human Centric Marketing

Human Centric Marketing is about focusing on the “human” sides of our Marketing efforts, looking at customers as human beings not as consumers or buyers of our products/services that can help gain genuine insights of what kind of approach best works with them.

This course is for anyone who working in Marketing field and looking for a systematic and holistic view about Marketing with all fundamental tools of Marketing Planning and Management under new Human Centric approach, a well prepared step for a near future managerial position (Brand Manager). For non Marketer, this is also a chance for you to understand why & how Marketing brings values to your business and lives. It’s also suitable for business owners who are looking for more professional and standardized Marketing processes.

At the end of this course, you will be able to: 

  • Understand key concepts of Human Centric Marketing and related fields (Media, Advertising, Market research…) its definition, application and relationship.
  • Comprehend and apply fundamental Principles of Marketing
  • Understand Integrated Marketing/Integrated Brand Communication in Digital Age to deliver strong brand identity
  • Understand and apply Innovation process
  • Implement Marketing Planning Process (Annual Marketing Plan/ Brand Marketing Plan)
  • Gain insight into the roles and relationship between “traditional” Marketing and Digital Marketing for the best integration.

– Those who are working in Marketing field at execution level (Marketing executive, ABM, Marketing assistant, etc…)

– Those who wish to step up to Brand Manager position

– Business owners who wish to professionalize and standardize their Marketing processes.

  • What is Human Centric Marketing?
  • Insights Pyramid: Global human insight, Category Need State, Local lifestyle tension point
  • Human Centric Segmentation
  • Human Centric Targeting
  • Value Diagnostics: Competitive assessment, Category analysis and Brand assessment.
  • Brand identity models (Brand Key/Brand Motivational Hierarchy)/Brand architecture
  • Brand Positioning & Differentiating strategy
  • Marketing Mix
  • Principles of Marketing
  • Introduction about Communication & Advertising
  • Introduction about Market Research
  • Introduction about Media in Digital Age
  • Integrated Marketing communication in Digital Age
  • 5 steps process: 1.Idea Feasibility-2.Idea Development-3.Idea Finetuning-4.Launch Deployment-5.Post launch evaluation
  • Innovation management tool: The brief and its elements
  • New product idea development: Product Concept writing & Testing
  • Brand Diagnostic
  • Brand Prioritization
  • Brand Objectives
  • Brand Execution plan & Marketing calendar
  • 7,000,000 VNĐ/8 sections
  • Start on: 28th May, 2019 every Tue, Thu, Sat (6:00 pm - 9:00 pm)

The Innohouse, 202 Hoang Van Thu, W.10, Phu Nhuan Dist., HCM city

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Number of sessions:8

Schedule:Tue, Thu, Sat (6:00pm - 9:00pm)

Fee:7,000,000 VNĐ/8 sections

Start on 28/05/2019
Contact us 0333 171181