The emerging of digital technologies does not only provide business managers with new marketing tools but also changes the paradigm of modern marketing. Business managers need to master the new tools and to change their marketing approaches in order to be competitive in the digital age.
This course covers the use of digital marketing tools and techniques such as websites, display advertising, content marketing, search engine marketing, social media marketing, email marketing, and mobile marketing. The marketing approach in the course is data-driven.
What you’ll learn
At the end of this course, you will be able to:
- Understand the concept of data-driven marketing
- Know how to use different digital marketing tools:
+ display advertising,
+ content marketing,
+ search engine marketing,
+ social media marketing,
+ email marketing, and
+ mobile marketing