Entrepreneurship/Business start up

You’ve got great and viable product idea and a strong determination to conquer the entrepreneurship journey but the ugly fact is that 80% of start-ups fails because of no market need for product/service, shortage of cash, lack of sustainable business model, poor Marketing, etc...In order words, to get into business is an uphill task where failures are higher than successes and it requires an entrepreneurial mindset to take the challenge, make it survive and scale it up. So, let’s not go through the journey by your instinct, you actually need much more knowledge and skills than you think

At the end of this course, you will be able to:

  • Understand the concepts of Entrepreneurship, Social Entrepreneurship and explore Lean startup concept, the link between Creativity, Innovation and Entrepreneurship
  • Conduct Feasibility analysis and Design a Business Model Canvas.
  • Comprehend all elements of Business plan and able to craft an effective & concrete Business plan presentation.
  • Practice a Marketing Mix strategy and Bootstrap Marketing plan to launch the business.
  • Get hands-on practice on Financial planning & projection for a new business and Funding options.
  • Get exposure to a business simulation of the Pitch -  presenting a Business plan to potential investors
  • Those who are currently business owners of SMME and SME (Small Micro Medium Enterprises and Small Medium Enterprises) and founders of startups.
  • Those who are heading for future Entrepreneurs with some given knowledge about general business management.

Note: In order to maximize the course’s effect, it is recommended to bring your own business idea to the class.

  • Introduction to the world of the Entrepreneur
  • Concept of Social Entrepreneurship
  • Creative, Innovation and Entrepreneurship
  • Lean startup concept
  • Conducting an Idea assessment for all ideas to select the most feasible one
  • Conducting a Feasibility analysis: Industry & Market analysis, Product analysis, Financial analysis and Entrepreneur analysis.
  • Developing the Business Model Canvas
  • Marketing Mix strategy (4Ps/6Ps/7Ps)
  • Building a powerful Bootstrap Marketing plan
  • Creating viable Financial plan
  • Basic Financial statements
  • Ratio analysis
  • Break even analysis
  • Cash flow analysis
  • Sources of Equity financing: Crowd funding, Angles, Venture capital company, Corporate Venture Capital, etc…
  • Sources of Debt financing: commercial bank, Short term loans, Intermediate and long term loans…
  • Elements of a solid Business plan
  • 5Cs of credit to lenders and investors: Capital, Capacity, Collateral, Character, Condition
  • The Pitch: Making the Business plan presentation
  • Building a competitive advantage: VRIO analysis

Making the Business plan presentation to potential investors

  • 10,000,000 VNĐ/10 sections
  •  Start on: 1st of Nov, 2019 every Mon, Wed, Fri (6pm-9pm) & Sat (9am-12am; 2pm-5pm)

ERC City Campus 83 Ngô Thời Nhiệm, W.6, Dist.3, HCM

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Number of sessions:10

Schedule:Mon, Wed, Fri (6pm-9pm) & Sat (9am-12am; 2pm-5pm)

Fee:10,000,000 VNĐ/10 sections

Start on 01/11/2019
Contact us 0333 171181