New Product Development

Course overview

Nielsen’s “historical new product performance” analysis found that around 80% will fail, no matter how lenient the definitions of failure, or how accepting and open-minded the markets. But beyond the finger pointing, what’s the explanation for all these failures?

This course will give you a thorough process of how to manage a new product launch from idea stage to post launch stage with highlighted traps in order to minimize risks and increase chance of success

What you’ll learn

At the end of this course, you will be able to:

  • Understand all elements of new product brief and able to initiate the brief
  • Leverage consumer insight to create new product/service concept
  • Conduct Concept test, product in use test and other related tests & research method (focus on new product launch)
  • Understand business case, P&L and other related financial metrics to evaluate a new product launch
  • Design Go to market strategy, planning and implementation

Let us know if you’re interested in the course

Yes, I am
Contact us 0333 171181