Human Centric Marketing is about focusing on the “human” sides of our Marketing efforts, looking at customers as human beings not as consumers or buyers of our products/services that can help gain genuine insights of what kind of approach best works with them.
Service industries dominate the economy of most nations. Indeed, more than three quarters of new employment around the world is in the service sector in areas such as Retail, Finance & Banking, F&B, Tourism, Education & Training, Telecommunication… This course examines key concepts, tools and models that underpin service success.
E-commerce is expanding tremendously around the world by taking advantage of the internet. According to a survey by Nielsen Vietnam, more than 55% of Vietnamese consumers are willing to purchase online because of its speed and convenience; 35.8 million people spend about 24,7 hours/week to browse, buy and sell goods online.